Archives By Month
April 2008 Archives
Branding, the Upright Way
Build your brand around your core values, and your brand will withstand downturns and crises. CRITICS argue that, because they constantly reinforce an association between consumption and happiness and focus on individual immediate needs, commercial advertising—and by extension branding—contribute to the squander of resources and the erosion of human values. Corporations are often portrayed as profit-driven evil beings, and advertising as the manipulative arm. For sure, advertising has permeated modern society so thoroughly, it doesn't only reflect popular culture—but actively creates it. Advertising has been around long enough, in fact, for us to realize that people do not respond to our brands as unthinking automatons who are easy to manipulate. People may be influenced by ads, but they are also—without question—thinking beings who are also able to exert a counter-influence on the makers of these ads. more…Posted on Apr 14, 2008
The Web Development Con
Don't throw your online business and marketing schemes to the wolves by leaving your site development to unscrupulous developers. IN THE LAST five years, more and more small and midsize entrepreneurs have realized how important it is to have a website and build a strong presence on the web. As their numbers have grown exponentially, the numbers of service providers have also skyrocketed. Today, there are thousands of companies offering web design, development, hosting or even the full range of services needed to design, develop, deploy and maintain a website. Sadly, the two positive trends have also been shadowed by the rise of web development-related scams, and the ranks of unethical web developers have also swelled. more…Posted on Apr 13, 2008
Make Your Words Come Alive
The best writers, like the best entrepreneurs, make careful plans. Take time to study your audience, clarify what you want to say, and understand your topic. Also follow these tips—and your words will come to life for your readers. GENERALS plan out their battle strategies; you should, too. Good writers plan and make outlines, well before their fingers even touch the keyboard for the first time. A large part of the writing process, in fact, has to do with planning and research. Who are you writing for? What message do you want to convey? What are your aims? Consider these issues thoroughly, even before you embark on your research. more…Posted on Apr 11, 2008
Customized Web Design Brands
Custom web design branding paves the way for your business to have an identity on the world wide web. An online identity generates Internet appeal, creates instant recall by your consumers, builds the foundation for your marketing communications, and identifies your business to your market. It packages your website into something that will be immediately accepted with enthusiasm by your market. more…Posted on Apr 07, 2008