BEVERLY HILLS 6750

When Beverly Hills 6750, an upscale multi-specialty aesthetic clinic, came to us, it wanted to improve its market share of the high-end local market and the burgeoning medical tourism market for aesthetic procedures, that was then dominated by celebrity-oriented aesthetic centers. At the same time, it was just emerging from a corporate crisis and focusing on moving forward assertively.

Ivertise proposed re-branding as a marketing and public relations solution. This approach, included among other steps, a re-launch of both the client's website, collateral materials, and a billboard marketing campaign.

Our client and good friend, Dr. Eduardo Santos, Managing Director of BH 6750, initiated a strategic corporate decision to change its name from Beverly Hills 6750 to BH 6750. This was aimed at dissociating itself from a recent corporate crisis and to reach out to a segment of the market that was alienated by the Beverly Hills name. The re-branding strategy was aligned with the corporate tag line of Beauty for Everyone and was matched with a service price structure that was competitive and affordable. Furthermore, the diversification in the specialty services that were being offered, which was not limited to cosmetic surgery and skin care alone, required that their brand encompass a wider covering term. In February 2008, the new brand BH 6750 Multi-Specialty Aesthetic Institute was launched.

We created a sleek and elegant design in the opulent colors of gold, red and cream to suggest luxury. At the same time, the extravagance of cream space serves as the perfect background for a slideshow of the center's beautiful clients, located strategically on the homepage. The faces invoke a sense of self-assurance and enhanced natural beauty.

A lot of online marketing tools are built into the BH 6750 site, including a section for managing testimonials, a module that allows the client to create and deliver weekly e-newsletters, and even an interactive gallery that fully showcases the client's office and advanced facilities.

We also organized a significant amount of health information into easy-to-understand pages that promotes cosmetic surgery, skin and dental procedures to the center's clients and prospective market.