WINNING PRESENTATIONS

Winning Presentations is the comprehensive website created for the London-based Learning Point Presentations School London Ltd. The LPPS is a presentations training and consultancy firm that offers solutions aimed to help business people present their cases confidently, with conviction and enthusiasm.

The website seeks to promote the services of that thriving firm, to highlight its growing multinational presence, with a client list that includes big names in finance, banking, insurance, airlines, advertising, legal, property and real estate, information technology, recruitment, research and publishing, and other industries.

The first challenge for Ivertise was to create a streamlined, uncluttered and easy-to-navigate site that would capture the attention of top businessmen, quickly and clearly present what LPPS could do for them, and showcase the firm's expertise and growing capability.

These goals were realized in part by locating strategically, on the homepage, buttons that lead directly to pages where each LPPS solution—Delivering Winning Presentations, Handling Audience Reactions, Pitching and Sales, Communication Skills, Individually Tailored Solutions, and Advanced Strategies—is discussed more extensively.

A separate Press Office section that houses Press Releases, Reviews, Case Studies, Publications, Research and Published Articles—helps to organize a large amount of information that also effectively showcase the LPPS professional solutions.

All these extra features come on top of the standard Content Management System tools and Customer Relationship Management features that are found on all Ivertise-designed sites. CMS tools empower the site owner to control site content easily, without programming skills or deep IT knowledge. In addition, Customer Relationship Management features include tools that allow LPPS to gain a strong web presence, grow its business online and organize its customer communications and other routine client-facing tasks.

One particularly useful sales and marketing feature worth mentioning is that which allows website visitors to book seminars and other LPPS solutions online.

Ivertise has the capacity to develop website content in foreign languages. To welcome its international clients, the site has a homepage that is fully translated into five languages: French, Dutch, Spanish, Chinese, and Thai. Click on the flags at the top of the homepage to view these foreign language pages.